Better Business Bureau
Categories
Association, Organization, Club
About Us
Vision
An ethical marketplace where buyers and sellers trust each other
Mission
BBB’s mission is to be the leader in advancing marketplace trust. We do this by
Setting standards for marketplace trust
Encouraging and supporting best practices by engaging with and educating consumers and businesses
Celebrating marketplace role models
Calling out and addressing substandard marketplace behavior
Creating a community of trustworthy businesses and charities
BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner